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How Ctrip, Fliggy and Meituan are redefining travel e-commerce
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Ctrip, Fliggy and Meituan are fascinating because their business model is distinctive. Hear from their senior
executives, including Ctrip’s CEO Jane Sun, at this year’s TravelDaily Conference (to be held in Shanghai, August
27-29).
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Travel e-commerce in China is displacing the conventional ways of selling travel. It’s as much about content as it’s
about transaction, by coming up with relevant recommendations from the inspiration stage, delivered via handy mobile
devices.
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Notable players have their own tricks to stay ahead. Ctrip is widening its basket of products, refining its digital
assets, letting users post and interact with content, adding booking functionality into the users’ posts to build a
comprehensive platform for transactions and experiences.
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The presence of Alibaba’s Fliggy in the travel sector intriguing, offering functionalities like completing a transaction
by tapping on a video or picture, which helps to drive new content consumption or digital commerce trends.
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Meituan’s Food + Platform strategy is driving tremendous growth in its hotel booking business. It’s super app will
present strong potential for overseas hotel groups’ bookings and F&B businesses.
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Let’s hear what these innovative travel e-commerce have in store for their next steps at this year’s TravelDaily
Conference CEO Talk sessions.
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| Speakers include: |
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| The conference sessions are conducted in English or Chinese with simultaneous interpretation. |
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